Importance of the language we use

Women talking

They say actions speak louder than words! Yet in business, we rely very much on written language to connect with our audiences, build our relationships and instill trust and commitment with our clients. So how do we get our message across, in the right way, when we are relying on written communication? People on the other side of the email, social media post or flyer cannot see our actions. They cannot see the emotion and tone behind the text. That is why you need to focus on the language that you use. Let’s take a further look into the importance of the language we use.

How does the language we use affect the reader?

When you sit down and read an email or a post on social media from a customer, supplier or even a friend, do you read it all in the same tone? The language you use can make or break your communications. Because it is all written the same, there is no tone or emotion that can be sensed. So even if you think you are being light hearted in your communications, it may come across harsh or rude to the person reading it.

Or the language may make it look like you are not being serious or professional.

Why it is important to pay attention to your language?

The last thing you want to do is upset, offend or anger a potential supplier or client simply because of an email you have sent them. If you are not paying attention to how your communications are worded and using the best fit language, this could potentially be the case.

It can result in unhappy customers, or suppliers deciding not to work with you. People may feel uneasy or concerned about your offering. There are many things that can go wrong from simply using the wrong language.

What would you do if you received an email from someone and when you read it, you felt that you were being spoken down to? Or that they were not professional and it made you question if you wanted to work with them or they themselves did not sound like they could really deliver on their service? Read and re-read your communications before you send them out, and see whether you feel content when you read them. Because if you don’t – others probably won’t either.

What language should I be using?

The right language does depend a lot on the context of your communication and the message you are trying to relay. It is important to use strong and positive language when you are crafting your content. Look at the different word offerings and which one brings across the most confidence and positive vibes. For example, instead of using ‘if’ change it to ‘how’. When using ‘if’ in your communications in a context of something happening, it can create a lot of doubt in the reader’s mind. However, when you use the word ‘how’, it gives them confidence that you can make things happen.

We all know that 2020 was a year of uncertainty. However, at Admire Events, we made sure that we kept the confidence and relationships with our clients and suppliers. There were a number of events that we had to move due to closures and restrictions. Rather than saying to them “if we get to do it”, we made sure we said “when we get to do it and “how” we were going to get it done”. This gave them the piece of mind and confidence that their event would still go ahead at some point.

Building trust – Being the HOW not the IF

It is important that when you are crafting your content, whether it be through an email, social media post or even a text message, that you are looking to build and solidify your relationship with the person on the other end. By choosing words that reassure them and give them confidence in you, you are starting to build a relationship based on trust.

Using things such as emojis and GIF’s can help to lighten the mood, when used correctly. Don’t over-do it and make a joke out of your whole communication, however a smiley face here or there can definitely help to show that you are happy and writing from a positive space. This is definitely appropriate in social media posts too.

Remember, the old saying might be that actions speak louder than words. However, when it comes to online communications, your words need to speak louder to account for you not being able to show them your actions. Let your communications show your commitment and your ability to be the “how” not the “if”.

If you need assistance with building trust, using the right language with your sponsors, attendees or suppliers of your event then reach out to one of our Admire Events event managers.

You can reach us at or you canbook a meeting directly into our diary.